AIMDC Vol. I
ALSA INDONESIA MERCHANDISE DESIGN COMPETITION VOL. 1
Theme: Women Rights
THE FIRST WINNER
ALSA LC UNIVERSITAS GADJAH MADA
This design was inspired by some of the most powerful protest signs from the Women's March. The hopeful gain from this design is to bring a positive and understanding change to society in the hope of leading to equality or liberation. The overall design and statements incorporated through the designs are intended to depict equality and aim for gender justice in both genders while highlighting the main issue of inequality of women's rights that underpins many problems that disproportionately affect women. The statement "Girls just wanna have fun(damental human rights)" is a reference to Cyndi Lauper's iconic song 'Girls Just Wanna Have Fun.' This feminist anthem for the new wave age represented change as the song was engineered to be an anthem of women's sexual freedom at a time when feminism was becoming a big part of cultural consciousness. Which helped set a template for how future stars would sing about social issues. This anthem represents women's voices in the past era. Using this revolutionary anthem to represent women's voices in this era demonstrates persistence in the demand for change. The statement "Women's Rights are Human Rights" draws attention to the fact that feminism demands for equality and equal rights. This addresses the misconception that some perceive the feminist movement claims for a higher status for women. The style of the design is inspired by children's doodles. This is because of the charm or innocence of a child because they speak their mind; children are notorious for being brutally honest because they have yet to understand abstract concepts such as honesty. What makes them different from adults is that while adults don't always say what they mean and try to avoid conflict by not being fully honest or so that they don't hurt another person's feelings, children's opinions are much more credible. This style of design symbolizes that charm as it encourages women to express their opinions candidly and honestly, disregarding the way society thinks or feels about us, the way in which different groups think about us. Like children, women are conditioned to be seen and not heard, as objects, and, if heard, not to make language or meaning, but to parrot pre authorised scripts rather than respond to or reject male authority. The statement "Let her speak" in this design is an expression used to encourage someone to say what is on their mind and what is bothering them; this statement represents the demand for women's voices to be heard.