ALSA INDONESIA MERCHANDISE DESIGN COMPETITION VOLUME I

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Theme: Women Rights

THE FIRST WINNER

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NADJA ARMITA

ALSA LC UNIVERSITAS GADJAH MADA

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"Women's Voices"

This design was inspired by some of the most powerful protest signs from the Women's March. The hopeful gain from this design is to bring a positive and understanding change to society in the hope of leading to equality or liberation. The overall design and statements incorporated through the designs are intended to depict equality and aim for gender justice in both genders while highlighting the main issue of inequality of women's rights that underpins many problems that disproportionately affect women. The statement "Girls just wanna have fundamental human rights)" is a reference to Cyndi Lauper's iconic song 'Girls Just Wanna Have Fun.' This feminist anthem for the new wave age represented change as the song was engineered to be an anthem of women's sexual freedom at a time when feminism was becoming a big part of cultural consciousness. Which helped set a template for how future stars would sing about social issues. This anthem represents women's voices in the past era. Using this revolutionary anthem to represent women's voices in this era demonstrates persistence in the demand for change. The statement "Women's Rights are Human Rights" draws attention to the fact that feminism demands equality and equal rights. This addresses the misconception that some perceive the feminist movement claims for a higher status for women. The style of the design is inspired by children's doodles. This is because of the charm or innocence of a child because they speak their mind; children are notorious for being brutally honest because they have yet to understand abstract concepts such as honesty. What makes them different from adults is that while adults don't always say what they mean and try to avoid conflict by not being fully honest or so that they don't hurt another person's feelings, children's opinions are much more credible. This style of design symbolizes that charm as it encourages women to express their opinions candidly and honestly, disregarding the way society thinks or feels about us, the way in which different groups think about us. Like children, women are conditioned to be seen and not heard, like objects, and, if heard, not to make language or meaning, but to parrot pre-authorized scripts rather than respond to or reject male authority. The statement "Let her speak" in this design is an expression used to encourage someone to say what is on their mind and what is bothering them; this statement represents the demand for women's voices to be heard.

AIMDC Vol. II

ALSA INDONESIA MERCHANDISE DESIGN COMPETITION VOLUME II

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Theme: Comic – Fight Against Crime

MOST FAVORITE DESIGN

MERCHANDISE

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BRENDA KANEISHA

ALSA LC UGM

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Most of the design from this tote bag is inspired by a comic book law, namely Crime Comics – “Fight against Crime”. The aim of implementing this comical design is to raise awareness on criminal issues that have appeared in society in the most focused and entertaining way. The expected message from this design is to bring a certain understanding to combat fraud in society and to increase the knowledge of fraud to help protect society from it. The perspectives of crime and justice conveyed by the predominant images and quotes incorporated in the design are intended to raise awareness on crime prevention. Hence, the hopeful gain from this design is to build a society that can lead to a reduction in crime as well as an improvement in the quality of life for the community, and also to reduce or even remove the work of fraud.

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Most of the design from this tote bag is inspired by a comic book law, namely Crime Comics – “Fight against Crime”. The aim of implementing this comical design is to raise awareness on criminal issues that have appeared in society in the most focused and entertaining way. The expected message from this design is to bring a certain understanding to combat fraud in society and to increase the knowledge of fraud to help protect society from it. The perspectives of crime and justice conveyed by the predominant images and quotes incorporated in the design are intended to raise awareness on crime prevention. Hence, the hopeful gain from this design is to build a society that can lead to a reduction in crime as well as an improvement in the quality of life for the community, and also to reduce or even remove the work of fraud.

ALSA INDONESIA MERCHANDISE DESIGN COMPETITION VOLUME II

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Theme: "DON’T COMMIT FRAUD CUZ IT’S A CRIME"

BEST DESIGN

MERCHANDISE

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SAMUEL TAMBUNAN

ALSA LC UNDIP

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The design that I created was inspired by a 90’s character illustration that describes the actions of one character who commits fraud illustrated by carrying one coin and because of his action he is getting chased by a police officer character. The actions that taken by the character at the beginning was imposed with Article 378 of the Criminal Code which reads "Whoever with the intention of benefiting themselves or others by fighting rights, either by using false names or false circumstances, either by reason and deceit, or by the writing of false words, persuades people to give something,  To make a debt or write off receivables, punishable by fraud with a prison sentence of 4 (four) years." The article itself is illustrated through the star elements with the inscription "Criminal Code Article 378". The typographic inscription that reads "DON’T COMMIT FRAUD CUZ IT’S A CRIME" is a form of warning to the public that fraud is a criminal act that is prohibited in Indonesian regulations.